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NEWS RELEASE
10 January 2003
Creative Tours moves to Athena Bookings.
Faced with challenge of maintaining the current system and
unable to tap into recent technologies, Creative Tours embarked on
a project to source for a replacement in 3rd quarter 2002.
After evaluating a few systems, Creative decided to use Athena
Bookings as its front-, mid- and back offices. "We want a
system from a vendor that is supportive and work with us to face
the challenges in travel industry. With the increasing customers'
requirement and changes in the travel suppliers workflow, we are
looking for a vendor that will actively enhancing system for the
future." said Freddie Sim, General Manager.
Creative Tours is now able to directly import data from the
GDSs (Galileo and Abacus), BSP and other sources into Athena
Bookings. With simplified and accurate interface facilities, the
users are able to generate reservation very quickly and reduce the
paperwork significantly. The integration of the offices (front,
mid and back) enable seamless data flow from the front to the back
office for reporting purposes.
About Creative Tours
Creative Tours (Singapore) Pte Ltd is a subsidiary of Japan
Airlines. It is a large travel agency focusing on corporate
ticketing, air ticket wholesaler and outbound tour packages (JalSelect,
My Choice, etc).
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